Casetify’s pledge to help fight COVID
Casetify is a phone case brand that has been around for almost 7 years. They are a well-known brand that has many phone case designs as well as customizable cases. They also have several collaborations with many people from influencers to large brands like the NBA, the Louvre and The Rolling Stones.
The COVID-19 pandemic when it hit in early 2020 was something that impacted everyone. Many companies pledged to take action to protect their customers from the virus in the best ways possible, Casetify being one of them. Casetify announced their #CASETiFYProtects campaign in efforts to help aid the COVID-19 pandemic where they have come out with a series of products/charity to help stop the spread.
Casetify’s Instagram uses cause marketing to effectively reach their customers. Promoting their products while raising awareness of COVID-19 shows how Casetify is an ethical brand. Their Instagram targets both creating aesthetically pleasing visuals while focusing on social issues that promote what they are doing in efforts to help the community.
One of the products developed by Casetify is the UV Sanitizer that destroys 99.9% of germs on your phone. Along with that, they donate 100% of the proceeds to Global Giving’s Coronavirus Relief and have donated $100,000 to the relief fund so far. They also have donated 40,000 surgical masks through Direct Relief and continue to donate more for every Cloth Mask that is purchased through their website.
Casetify’s Instagram has also made several public statements about what they are doing to help those in need during the COVID-19 pandemic. With their most recent product launch that is a coating to prevent 99% of germs on your case, DEFENSiFY, they continue to keep creating products and content that show their consumers that they are an ethical brand.
From donating masks to including sanitizing wipes with every purchase, they are constantly promoting their products but also showing their support to their community. Casetify’s first priority is their customers and they continue to assure them that their company and products are both ethical.
